About the Plate

About the Plate

 Supporting a Stronger Cape Ann

The Cape Ann License Plate initiative was started by the Cape Ann Chamber of Commerce in 2014 with the official registration of the design as a result of a public competition won by Rockport resident and graphics artist Annalei Babson. In 2015 an affiliated non-profit organization, the Cape Ann Community Foundation, was formed to manage the proceeds from the license plate. As of June 2017 there are over 1,000 Cape Ann license plates on the road.

The plates are a fantastic way to show our love of and pride in Cape Ann, and to support the region with license plate proceeds focused on three key platforms:

  1. ) Promotion of the Cape Ann region,
  2. ) Economic Development
  3. ) Training & Education.

The plates are easily attainable at the Registry of Motor Vehicles website. The cost is $40 every other year, renewing with your driver’s registration. Applicable registration fees may be due when ordering online. More information on the plates and the Cape Ann Community Foundation may be found at lovecapeann.com.

Cape Ann License Plate

Order your plate online now! Show your love of Cape Ann every day with the Cape Ann License Plate on your car.


In early 2017 the Cape Ann License Plates hit he road and are now available through the Registry of Motor Vehicles!

Cape Ann License Plates can now be ordered through the Registry ONLINE HERE!
** Be sure to scroll through the plate options to get to the CAPE ANN LICENSE PLATE.

Thanks to all of you who have supported this worthy endeavor. In addition to showing your love of Cape Ann every day, the $40 special plate fee (payable every other year with your registration renewal) is a charitable donation that will be directed to the Cape Ann Community Foundation and used to support regional promotion, economic development and education for Cape Ann.

We are so excited to have these fabulous plates on the road!